My Groups Primary and Secondary Audiences for Action films

The first person we interviewed was in our chosen target audience demographic, males under 35. Our chosen interviewee was Mr Higgins, a teacher at our school, we also had a student (Andrew) who also represented this audience. As expected both people chosen to represent our chosen target audience shared similar view on action films, and what they both like in their favourite action film. A few of the things that our primary audience favoured were themes such as, a typical 'Good Guy' and 'Bad Guy' and Bruce Willis as their favourite action actor.

In our first interview with Mr Higgins he told us that he liked action films for the fast paced action, explosions and that his favourite action film was Die Hard, this being a film that meets most typical conventions of an action film. After listening to Mr Higgins' comments we have decided to include actions, and some violence in our film opening. By doing this we hope to further appeal towards our target audience demographic. We learnt from both Andrew and Mr Higgins that too much romance & bad story writing in the film lead to disaster and a poor film, and so we hope to avoid both of these things. 

After we interviewed the people in our Primary target audience, we looked at our secondary demographic which was males over the age of 35. The two people we interviewed for this were again teachers, Mr Cutts and Mr Johnson. Firstly we interviewed Mr Cutts who also was a fan of action films but preferred different things to those in our Primary demographic. Mr Cutts told us how he usually expects the Villain in an action film to be either English or Eastern European such as 'Hans' from Die Hard who was East German. 

 

 

 

In contrast to our primary audience though he preferred a small amount of violence used in an action film and felt it un-needed. In response to this comment we will not feature too much 'over the top' violence, but perhaps enough to still keep our primary audience interested during the film openning. Another contrast between our two demographic groups centered around romance. Our primary audience felt it to be a downfall of some action films and un-needed. Where as when we interviewed Mr Johnson who was another teacher over the age of 35, he felt romance to be a good aspect of an action film, an example he gave us was the James Bond film 'Her Majersty's secret Service'. 

 

In our film openning we will not feature any romance or romantic themes as we feel this would spoil any action sequences, and put off our primary audience. Our secondary demographic would not find this a problem as romance is not seen as their favourite theme in an action film