UK Film Council Audience Research

My group and I have decided to do our film in the Genre Action. To help define our target audience we researched data on what Genres are enjoyed most from the members of the public. We also did this to establish our target demographic.

In this table below I can see that Action has a high amount of people that watch Action films with a percentage of 50%. In my film it may involve some adventure which has a high percentage of viewers as well with 60%.










In general according to the data below males (under 35= 57%/ over 35= 62%) enjoy watching Action films than women (under 35= 52%/ over 35=35%). Males under 35 don't enjoy watching them as much as males over 35 with a percentage difference of 5%. However women under 35 enjoy watching Action films than women over 35 with a percentage difference of 17%.

 

The Genre that im going to do is Action and by this data below it shows that it is quite a popular film category. According to this data 20% of people rate this film as their favourite and the highest percentage overall is 31% which is only 11% higher. It is also 4th highest out of 27 different types of Genre.

From this data below, shows that Action films are quite popular. Mostly men prefer Action as there favourite over women. Males under 35 (37%) consider Action films as there favourite and over 35 (25%). This tells me that under 35 males consider that Action films are their favourite films. However women under 35 (20%) consider Action films as their favourite and over 35 (10%). This tells me that my group should try and aim it at people in general under 35.

Having looked at all the data above my group and I should look at aiming my film opening at males mainly under 35 and in some ways women under 35.